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Marketing ROI Calculator

Know exactly what each new customer costs you — and whether it's worth it.

Cost Per Customer

$0

Return on Ad Spend

0x

Revenue per $1 Spent

$0

Marketing % of Revenue

0%

Why Marketing ROI Changes How You Spend

Most shop owners spend on marketing without knowing what a new customer actually costs. When you know your cost per customer, you can cut waste and double down on what works.

Monthly Benchmarks

  • Cost per customer under $50: Excellent. Strong referral program or organic presence.
  • $50–$150 per customer: Average range for paid channels (Google, direct mail, social).
  • Above $150 per customer: Expensive acquisition. Only sustainable if CLV is high and retention is strong.
  • Marketing spend: 5–10% of monthly gross revenue is the typical target.

How to Improve

  • Track by channel: Run this for each channel (Google, mailers, social) to find winners and losers.
  • Ask every customer: "How did you hear about us?" Simple, but most shops don't do it.
  • Invest in retention: Returning customers cost $0 in acquisition. Follow-up and reminders pay off.
  • Google reviews: Best free marketing in the industry. Aim for 4.7+ stars and respond to every review.

Benchmarks referenced from leading automotive coaching groups including ATI, Elite Worldwide, Transformers Institute, Shop Fix Academy, 180BIZ, DRIVE, and the Institute for Automotive Business Excellence.

See which marketing channels drive real results

PULSE tracks new vs returning customers and ties revenue back to acquisition sources automatically.

See PULSE in Action →