Your door rate says $150/hr — but what are you actually collecting?
Effective Labor Rate
$0
ELR vs Door Rate
$0
Collection Efficiency
0%
Lost to Discounts
$0
ELR is what you actually collect per billed hour — not what your door rate says. Discounts, comebacks, warranty work, internal jobs, and rounding down hours all erode your real rate.
Benchmarks referenced from leading automotive coaching groups including ATI, Elite Worldwide, Transformers Institute, Shop Fix Academy, 180BIZ, DRIVE, and the Institute for Automotive Business Excellence.
PULSE calculates your effective labor rate in real-time from your shop management system — no spreadsheets.
See PULSE in Action →