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Close Ratio Calculator

Know exactly how much revenue you're leaving on the table.

Improvement Goal +5%
+1%+20%

Current Close Ratio

0%

Revenue Left on Table

$0

Improved Close Ratio

0%

Additional Revenue

$0

Why Close Ratio Is a Make-or-Break Metric

Close ratio tells you what percentage of recommended work actually gets sold. A shop that recommends $200K but only sells $120K has a 60% close ratio — and $80K in monthly missed revenue.

Industry Benchmarks

  • Below 55%: Presentation or trust issues. Review DVI process and advisor communication.
  • 55–65%: Average. Most general repair shops fall here.
  • 65–75%: Good — strong advisor skills and solid inspection process.
  • Above 75%: Excellent. Only achieved with consistent DVI, trust-building, and training.

How to Improve

  • Digital inspections with photos/video: Customers approve 20-30% more work when they see the evidence.
  • Present everything: Never pre-judge what a customer will say no to.
  • Follow up on declined work: Call or text customers about deferred recommendations before the next visit.
  • Build relationships: Trust is the #1 driver of approval rates.

Benchmarks referenced from leading automotive coaching groups including ATI, Elite Worldwide, Transformers Institute, Shop Fix Academy, 180BIZ, DRIVE, and the Institute for Automotive Business Excellence.

Track close ratio automatically

PULSE pulls close ratio data directly from your shop management system — no manual counting required.

See PULSE in Action →